What is madri beer?

Madrí Excepcional is a lager brewed by Molson Coors in partnership with the La Sagra Brewery in Spain. It's marketed as having the "charming soul of Madrid" and a "modern European lager" taste.

Key features of Madrí Excepcional:

• Type: It's a lager.
• Brewing Location: While marketed as Spanish, it is predominantly brewed by Molson%20Coors in the UK, with some production in Spain.
• Flavor Profile: Madrí is often described as a crisp, clean, and refreshing lager with a subtle malt sweetness and a hoppy finish. It's positioned as easy-drinking and sessionable.
• Availability: It's widely available in the UK and is expanding to other markets.
• Marketing: The brand emphasizes its Spanish heritage and association with the city of Madrid, using imagery of the city and its culture in its advertising.
• Relationship with La Sagra: La Sagra Brewery, based near Madrid, played a role in the beer's development and provides the Spanish%20element to the brand's identity.